In a groundbreaking move, Nintendo has raised prices for its original Switch consoles in the United States, defying the industry norm of reducing last-generation console prices until they’re phased out. This unprecedented shift, currently limited to America, signals broader economic pressures that could soon impact Japan & the entire tech sector, from computers to smartphones. With potential price hikes looming for both older & next-generation tech, buyers in Japan should act swiftly to secure their purchases.
Nintendo Switch Price Hikes: Old vs. New Prices in the US
Product Old Price (USD) New Price (USD) Price Increase (USD)
Original Nintendo Switch $299.99 $339.99 $40.00
Nintendo Switch OLED $349.99 $399.99 $50.00
Nintendo Switch Lite $199.99 $229.99 $30.00
Alarmo $99.99 $109.99 $10.00
Switch 1 Joy-Cons (Pair) $79.99 $89.99 $10.00
Notes:
- Prices for the Nintendo Switch 2 console and all Switch games (physical and digital) remain unchanged.
- The price hikes reflect “market conditions” and new tariffs, including a 20% levy on goods from Vietnam.
- While Japan is currently unaffected, global economic trends suggest potential future increases for both legacy and next-generation tech.
A Historic Price Increase in Gaming
The original Nintendo Switch, priced at $299.99 since 2017, now retails for $339.99 on Nintendo’s US online store. The Switch OLED has climbed from $349.99 to $399.99, & the Switch Lite has risen from $199.99 to $229.99. Accessories like the Alarmo ($109.99, up $10) & first-generation Switch Joy-Cons ($89.99, up $10) are also affected. However, the Switch 2 console & all Switch games—physical or digital—remain unchanged. This marks an industry first. Typically older console prices get marked down as new models launch, so Nintendo’s decision to increase them instead is a bold departure. With the Switch OLED now just $50 less than the $449.99 Switch 2 (which lacks an OLED display), the newer console may draw more buyers. The Switch 2 has sold over 6 million units despite supply challenges.
A Symptom of Broader Tech Trends
Nintendo attributes the hikes to “market conditions,” announced after similar increases in Canada on 1 August 2025. This follows President Donald Trump’s new “reciprocal” tariffs, including a 20% levy on goods from Vietnam, where Nintendo manufactures most products. These economic pressures aren’t unique to gaming—computers, smartphones, & other tech could soon see price increases, whether for last-generation models or cutting-edge releases.
Japan & the Global Outlook
While Japan is currently unaffected, global supply chain issues & tariffs could drive up costs for Japanese consumers, impacting not just legacy devices like the Switch but also upcoming tech like next-gen consoles, laptops, & phones. Waiting may mean paying more.
Buy Now to Stay Ahead
This gaming sector price hike is a warning sign for the broader tech industry. Whether you’re after a Switch Lite, an OLED model, or accessories, purchasing now could save you from future increases.
Unless otherwise noted, image assets above are NOT original content & are shared under fair use doctrine with NO claims to authorship or ownership.
Contact necrolicious@necrolicious.com for credit or removal.
This post was sponsored by…ME! If you’d like to support, please buy my original meme merch from Necrolicious.store or check out my affiliate links to get yourself some other cool things. Additional affiliate links may be contained in the above article. If you click on an affiliate link & sign up/make a purchase, I may earn a commission. This does not increase the price you pay for the product or service, so it helps support this website at no cost to you.