Samsung’s Upcoming Galaxy Events: Insights into the September 4th & 29th Unveilings

Samsung has two major events lined up for September 2025! The first kicks off at 2:30 AM PDT on Thursday, 4th September (that’s 18:30 JST), just hours from now, following the official teaser from Samsung Japan on 27th August. A second event, rumoured for 29th September, promises even more innovation.

The Initial Unveiling: 4th September 2025

Samsung Japan’s recent post uses the term “新製品” (shin-seihin), meaning “new products,” paired with a cool image of a glowing hexagonal box releasing starry lights. The character “品” (hin), which specifically points to tangible goods, hints that this event will likely showcase new hardware rather than just AI software tweaks. This ties into recent upgrades like the Galaxy Z Fold7 & Flip7 with Google’s Gemini AI from the July 2025 Unpacked event, but the focus on “products” suggests devices like the Galaxy S25 FE or regional exclusives might steal the show. Timed just before Apple’s expected fall launch, it looks like Samsung’s making a smart move to drop accessible hardware with a side of AI goodness. Don’t miss the livestream on Samsung’s official channels! You might see new devices with enhanced cameras, better multitasking, or other hardware perks, setting the stage for what’s next.

The Anticipated Major Event: 29th September 2025

Rumours from ZDNet & GSMArena point to a big Unpacked event on 29th September, where Samsung could unveil a tri-fold phone, an XR headset, & AI smart glasses. This lineup puts Samsung in the ring with Apple’s Vision Pro & Huawei’s Mate XT from September 2024. The tri-fold, with its dual-hinge design & Micro OLED panels powered by a Snapdragon XR2+ Gen 2 chip, plus an XR headset, could redefine foldables & mixed reality. Add in AI glasses, & you’ve got a wearable tech feast! GSMArena’s scoop about a limited tri-fold run suggests Samsung’s playing it safe to not overshadow the Z Fold7. A global livestream is on the cards, packed with demos to get you excited about these cutting-edge gadgets.

Strategic Rationale for Dual Events

Why two events? The 4th September launch seems to spotlight new hardware products, possibly with AI boosts, echoing Samsung’s “AI for All” tagline & its CES 2024 AI appliance showcase. The 29th September event, though, looks set for flagship hardware reveals, fitting the classic fall tech season. This dual approach lets Samsung cater to different crowds—mid-range or regional gear now, top-tier innovation later—keeping the competition on its toes.

Expected Product Launches

Here’s a handy table to sum up what might drop at each event, factoring in the “新製品” clue that leans towards hardware over just AI updates:

Event DateExpected ProductsLikelihood of Hardware vs. AI UpdatesDetails
4th September 2025– Galaxy S25 FE – Possible Regional ExclusivesHigh likelihood of hardware (70-80%), with AI enhancements as a secondary focusThe term “新製品” points to new devices, likely mid-range like the S25 FE, with AI perks (e.g., camera, multitasking).
29th September 2025– Tri-Fold Phone – XR Headset – AI Smart GlassesVery high likelihood of hardware (90%), with AI integrationFlagship hits including a dual-hinge tri-fold, XR device with Snapdragon XR2+ Gen 2, & AI glasses, packed with advanced AI.
Buy on Rakuten

What’s Next for You?

  • 4th September: Set your alarm for 2:30 AM PDT & catch the livestream on Samsung’s official platforms. Expect new hardware with some AI flair!
  • 29th September: Keep an eye on pre-event buzz & Samsung’s teasers for the tri-fold, XR, & AI glasses reveals.

Drop your predictions in the comments—rooting for new hardware or excited about AI upgrades? Let’s chat about it!

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The Top 5 Features I Want on the Samsung Flip 7

With Samsung’s Unpacked event happening this week, here’s my wishlist for new/better features on the Flip’s 7th installment (as a series enthusiast).

5: A Full Cover Screen

This one is basically a freebie to Samsung since every leak that we have seen so far of the Flip 7 as well as its cases shows this feature.
Nonetheless, I am so glad it’s here because I was never a fan of the ugly manila folder cutout design. In fact, that folder shape was the reason why I skipped over the Flip 5. I would not have even bought the Flip 6 were it not for my Flip 4 breaking & not being able to fix it in Japan due to having bought it in America.

4: Internal Magsafe Ring

I’m by no means an Apple fan but, credit where credit is due, magsafe is great. While Samsung has made the back of the Flip phones somewhat magnetic, they are not fully compatible with magsafe accessories. While this can be somewhat alleviated by buying a magsafe case, this is not a full solution. Unfortunately, cases have always been a weak point for the Flip series. With the hinge being considered the most vulnerable part of these somewhat delicate phones, & many cases not covering the hinge or only partially covering it, it has always been a pain point to find a case with both a magsafe ring AND hinge protection. Even among those that can be found for the Flip 6, a good deal of them have hinges which swing upward when the phone is fully opened, thereby covering part of the cover screen. This is not ideal when using the cover screen for filming with the back camera. With this being an issue on the Flip 6, I can’t imagine it would get much better with the Flip 7 having a much larger outer display. Samsung should take the initiative to put in a proper magsafe magnet ring, even if it nneeds to be a vaguely squirqle shape like the Watch 8 in order to avoid copyright/trademark infringement allegations from Apple. I’m sure Samsung would make up for any cost by having fewer phones to repair or replace since a lot of people seem to struggle with the current weak magnets falling off of actual magsafe accessories such as tripods or mounts.

3: More Colour Variants

According to leaks, the Flip 7 is only coming in three main colors – black, red & blue. This is very disappointing. Given that previous installments of the Flip series offered much more colour variety. I guess it was already dwindling last year since there was not even a purple as part of the lineup, but I was happy to pick up the mint. There’s a small possibility that the mint this year will be an online exclusive for Samsung’s own website. However, due to my bad experience using the Samsung.com website to order my phone last year, I hope this is not the case since I would much rather buy it in the Harajuku store.

2: More Memory Options (Japan)

This might be confusing to some overseas readers, but that is because they are blissfully unaware of the limitations Samsung users face in Japan. Despite being much closer to Samsung’s Korean headquarters, we often do not get Samsung devices until months later than the west. Here we are, about to see the new Unpacked event, but Samsung Japan has yet to even launch sales of the S25 Edge. Getting back to the Flip series, last year, we only had the 256GB option for all Flip colours except silver which had a 512GB option. Seeing how, in America, every colour option had both a 256GB & 512GB variant, this was very disappointing as a content creator who would have upgraded for the extra space if it was possible for mint. You might be thinking, “Why not just import an American one?” However, overseas Samsung devices do not have what is called a Felica Chip, making them incompatible with Japan’s IC payment systems, including Suica. With the latest advancements to Japan’s transit system slowly allowing it to accept regular credit cards in addition to its proprietary transit cards, the necessity for Felica Chips may eventually become outdated but, as of now, it is hard to sell secondhand Samsung devices from overseas in Japan due to there being no Felica support.

1: A Good Trade-In/Upgrade Deal

The thing I want the very most with the Flip 7 is a good trade-in deal. Looking on Samsung’s website now, trying to trade in the Flip 6 For the S25 only provides about ¥60,000 in credit. With a brand new Flip 6 retailing for roughly 160,000 yen, this is only slightly more than 1/3 of the retail price. That’s not very accommodating or promising. Looking for such a trade-in deal in Japan for the first time, I am not sure if I can expect there to be a better trade in deal for a direct upgrade from the Flip 6 to the Flip 7, but I am hoping that will be the case because, if not, I will likely hold on to this Flip 6 until the Flip 8 is released.

Samsung Galaxy Z Flip6

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