Get ready to chomp into nostalgia! Krispy Kreme Doughnuts is teaming up with the iconic game character Pac-Man to celebrate his 45th anniversary in 2025. Starting 14 May 2025, Krispy Kreme will offer three limited-edition doughnuts inspired by the retro-pop world of Pac-Man, available until mid-June. These vibrant, game-themed treats bring the maze-chasing fun to life in delicious form, but there’s a catch—purchases are limited to three collaboration doughnuts per transaction.
A Sweet Lineup of Pac-Man Doughnuts
The collaboration introduces three unique doughnuts, each capturing the playful spirit of Pac-Man’s universe:
- Pac-Man Custard Sprinkle: A custard-flavoured cream doughnut topped with colourful sprinkles & a Pac-Man design, bursting with retro charm.
- Ghost Chocolate: This quirky doughnut, filled with chocolate cream, recreates Pac-Man’s iconic maze for a delightful bite.
- Power Strawberry: A sweet-tart strawberry-filled doughnut that’s like a bonus power-up from the game.
For those wanting a mix of flavours, Krispy Kreme offers two special sets:
- Pac-Man Half-Dozen: Includes the three Pac-Man doughnuts alongside classics like the Original Glazed® & Chocolate Sprinkle, packed in a limited-edition maze-themed box (available whilst supplies last).
- Pac-Man Box (3 pieces) : A trio of the collaboration doughnuts, perfect for a quick dive into Pac-Man’s world.
Special Events & Campaigns
Krispy Kreme is pulling out all the stops to make Pac-Man’s 45th anniversary unforgettable. At the Shibuya Cine Tower store—located in Pac-Man’s birthplace of Shibuya—the shop will be decked out in game-inspired décor throughout the campaign. Even better, Pac-Man himself will take on the role of “store manager for a day” on 14 May (launch day), 21 May (birthday eve), & 22 May (his official 45th birthday), greeting visitors with exclusive gifts.
Fans who purchase the Pac-Man Dozen Half (6 pieces) at any store will receive a random collaboration sticker from a set of seven designs. Some lucky customers might snag a rare “winning sticker,” earning a free Original Glazed® doughnut (redeemable the same day). This offer is available starting 14 May until supplies run out, but note it’s exclusive to in-store purchases (delivery & pop-up locations are excluded).
Krispy Kreme is also hosting a Follow & Repost Campaign on X from 14 May to 25 May. Follow the official Krispy Kreme Japan & Pac-Man Japan accounts, then like & repost the campaign post for a chance to win exclusive Pac-Man merchandise. Five lucky winners will be notified via direct message.
A Legacy of Fun
Since his debut in 1980, Pac-Man has become a global gaming legend, earning a Guinness World Record as the “most successful arcade game” & sparking “Pac-Man Fever” in the U.S. With 98% brand recognition in the States & over 90% in many other countries, Pac-Man remains a cultural icon. This collaboration with Krispy Kreme, a brand known for delivering joy through doughnuts, is the perfect way to honour his 45-year legacy.
Join the Celebration
From 14 May to mid-June 2025, Krispy Kreme invites you to savour the fun of Pac-Man’s world with these limited-time doughnuts & exclusive campaigns. Whether you’re a lifelong fan or new to the maze, these treats are sure to bring a smile. Check out Krispy Kreme’s official social media for more details, & don’t miss your chance to celebrate 45 years of Pac-Man in the sweetest way possible!
Note: Limited-edition boxes & stickers are available whilst supplies last. Campaign details are subject to change, so stay updated via Krispy Kreme’s official channels.
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