My former employer, Apple, is turning heads. Not for releasing amazing cutting edge technology as fans previously could have rightfully assumed, but for selling what many are calling a stretched out sock for 40,000 yen. You read that right, this sock costs more than a new Apple Watch.
Once renowned as a leader in technological innovation, Apple has really reached a new low with this in my opinion. There’s nothing “tech” about a sock that probably costs them less than 10 cents to make. It’s not even a prestigious rare, valuable fabric, but a standard 85% polyester blend. The Issey Miyake branding deal undoubtedly inked to lend this pathetic release with any sort of credence probably costed more than all of materials/production cost of the actual items combined. I wouldn’t be able to help but lose respect for anyone I see using this product that they could make for themselves in seconds for 50 yen with just a knife & a knee-high sock bought at a 100 yen store. To own this Apple product is really a testament to both incompetence & apathy.
Frequently, obviously struggling to innovate beyond copying Android features from 5-10 years prior since his passing, it has repeatedly been said that Steve Jobs has been rolling in his grave at what has become of his company, but at this point we may well assume this latest release has turned him into the Looney Tunes Tasmanian Devil down there.
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