It’s Not Easy Being Orange: How iPhone Cameras Fuel DJI’s Record Sales in Japan
In April 2026, the DJI Osmo Pocket 4 captured 21.5 percent of Japan’s entire video camera market in just nine days. When combined with the still-popular Osmo Pocket 3 the two models together represented nearly 39 percent of sales in the category. Overall DJI achieved a record 72.5 percent share according to official BCN+R point-of-sale data. These results stand out in a nation where iPhone adoption remains high among younger users. The figures point to a practical response to everyday frustrations with smartphone photography rather than mere gadget enthusiasm.
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